In asking consumers what career its famous barbie doll should pursue next, toymaker mattel was using ________.

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04-02-2018
Business

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In asking consumers what career its famous barbie doll should pursue next, toymaker mattel was using ________.

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LearnGrow LearnGrow · Answer 1 · 2018-02-14T21:39:20+01:00

LearnGrow LearnGrow

14-02-2018

In asking consumers what career its famous barbie doll should pursue next, toymaker Mattel was using crowdsourcing.
The term crowdsourcing denotes the process of engaging and collecting information form a large number of people. It is done typically via the Internet.
New technologies, social media and web 2.0 are part of the crowdsourcing.

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